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CRM & customer-facing integration

Momentum + Salesforce

Bring Salesforce account and opportunity context into activity views for revenue teams.

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What you can do

Account context
Rep activity view
Pipeline alignment
// CRM & customer-facing

How Momentum reads crm & customer-facing time

Salesforce time is captured by the desktop agent like any other app — here's how it flows into classification, scores, and dashboards.

01
Rep activity next to pipeline, not instead of it

Salesforce time registers on the Timeline like any other app, so sales leaders can see how much of a rep's day is genuinely spent in the CRM versus calls, email, and admin — without replacing Salesforce's own pipeline and forecast data.

02
Coaching from a shared record

Because reps see their own Activity view and productivity score, a coaching conversation about pipeline hygiene or activity levels starts from the same record the manager is looking at — not a surprise number pulled from a report the rep never saw.

// Classification guidance

Where Salesforce should land in your app rules

Salesforce is typically Productive for sales and customer-success departments by default, and Unmarked or Non-Productive for departments with no CRM responsibility. Watch active-vs-expected desk time alongside Salesforce share to catch a rep who's logged in but not actually working the pipeline.

PRODUCTIVENON-PRODUCTIVEUNMARKED
app rules — crm & customer-facingLIVE
SalesforcePRODUCTIVE
58% of dept time
OutlookUNMARKED
21% of dept time
ZoomUNMARKED
33% of dept time
global rule + department overrides · sample data
// FAQ

Salesforce + Momentum, answered

Does Momentum see account or opportunity data inside Salesforce?+

No. It records that Salesforce was the active window and for how long — never the accounts, opportunities, or notes inside it.

Can this replace Salesforce activity reporting?+

No. Momentum measures desk-level focus and time — Salesforce remains the system of record for pipeline, forecasts, and deal data. The two are complementary, not overlapping.

How does this help with rep coaching?+

Reps and managers see the same Activity view and productivity score, so a conversation about CRM hygiene or call volume starts from shared evidence instead of a report the rep has never seen.

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